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CANTON, OH (Nov. 11, 2010)Santa’s very first Children’s Elf is popping back in to downtown Canton for a magical, musical, holiday jamboree and ELFstravaganza on Dec. 2! And there is certainly something to celebrate this year, as Light Up Downtown celebrates 20 years in the extravaganza business and Christopher himself celebrates 25 years of entertaining children around the globe! 20 Wonderful Years of Holiday Hoopla! The 20th anniversary of the Canton Regional Chamber’s downtown family-favorite is sponsored by KeyBank. Light Up is your ticket to 16 city blocks alive with attractions, entertainment, refreshments and fun around every corner for the kids from 5:30 to 8:30 p.m. This year’s Light Up will feature Christopher Pop-In-Kins, every child’s favorite elf, in a very special musical main stage show that will light up the skies and light up your spirits with community musical acts, fantastic fireworks and a ho, ho, ho-liday visit from the Santa. You’re in for a night of surprises and fun for all ages! Best of all? This festive festival is FREE! More than 100 local performers will take to the stage, performing holiday favorites such as Frosty the Snowman, Little Drummer Boy, Winter Song, I Want a Hippopotamus for Christmas, and many more. The event pre-show, sponsored by Mix 94.1, will run from 5:30 to 6 p.m., followed by the main stage show. You can look forward to sleigh rides, singing and local dance troupe performances, children’s crafts and activities, and more! The downtown center city is transformed into a winter wonderland for the occasion, and our local businesses will provide activities and refreshments as you take in all the holiday delights our community has to offer. Donate Hats & Mittens! During the event, the Canton City Fire Department will distribute hats and mittens to children in need. If you would like to donate new children’s hats and mittens, please bring them to one of our donation boxes, located at the Canton Regional Chamber of Commerce, and other downtown Canton locations, between now and the Light Up event. Visit LightUpDowntown.com for a list of all donation locations. Light Up Downtown will run until 8:30 p.m. and will be held snow, rain or shine. There will be plenty of free parking, both on-street and in the Timken High School and Stark County District Library parking lots, as well as parking in various decks and lots throughout downtown for a nominal fee. This year’s Light Up event is chaired for the third year by Kayleigh Kriss, on-air personality for Mix 94.1, with co-chair Char Lautzenheiser, museum director of the Canton Classic Car Museum and a wonderful committee of dedicated volunteers. Our event sponsors to date include: Key Bank along with AEP Ohio, Aultman Health Foundation, Motorola, Shearer’s, Downtown Special Improvement District, Mix 94.1 and WHBC AM, The Repository, PPI Graphics and The City of Canton. For those looking to double the dose of downtown holiday hoopla, the Dec. 3 First Friday North Pole Stroll will continue the holiday festivities downtown. Visit CantonFirstFriday.com for First Friday details. About Christopher Pop-In-Kins™ and Imaginatives® Christopher Pop-In-Kins, written and published in 1985 by Flora Johnson of Atwater, Ohio, is the award winning story of Santa's "very first Children's Elf." Imaginatives is the creative team behind Christopher Pop-In-Kins. Located in Alliance, Ohio, Imaginatives specializes in the development, marketing and distribution of children's books and toys. For more information, visit Christopher Pop-In-Kins online at www.ChristopherPopInKins.com.

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