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CANTON, OH (Nov. 14, 2011) – Santa’s very first Children’s Elf is popping back in to downtown Canton for a Light Up Downtown, a magical, musical, holiday jamboree and ELFstravaganza on Dec. 1 from 5:30 to 8:30 p.m.! The whole family will be enchanted at this year's Light Up Downtown, presented by the Canton Development Partnership, a department of the Canton Regional Chamber. Come take a magical journey with Christopher Pop-In-Kins, Santa’s Official Children’s Elf, as he pops in again this year during Light Up Downtown for the mainstage show at 6 p.m. All of your favorite holiday characters will visit from wonderful winter wonderlands and through smiles, laughs and song, encourage everyone to enjoy the heart of the holiday – and it is all brought to life at Central Plaza. You’ll see merry musical helpers like Sugar Plum Fairies, Reindeer, Frosty and all of the toys from the North Pole. When the big man in red arrives, he offers a spectacular gift to Christopher, topping off the evening with fireworks and fun. Tons of Holiday Hoopla! Beyond the main stage show, Light Up is your chance to watch 16 city blocks come alive with attractions, entertainment, refreshments and fun for children of all ages. The excitement is happening from 5:30 to 8:30 p.m. in downtown Canton. You’re in for a night of surprises and fun for all ages! Best of all? This festive festival is FREE! More than 100 local performers will take to the stage, performing holiday favorites such as Rudolph the Red-Nosed Reindeer, Marshmallow World, Here Comes Santa Clause, Ain’t getting’ nuttin’ for Christmas and many more. The event pre-show, sponsored by Mix 94.1, will run from 5:30 to 6 p.m., followed by the main stage show at 6 p.m. You can look forward to carriage rides, singing and local dance troupe performances, children’s crafts and activities and much, much more! The downtown center city is transformed into a winter wonderland for the occasion, and our local businesses will provide activities and refreshments as you take in all the holiday delights our community has to offer. Donate Hats & Mittens! During the event, the Canton City Fire Department will distribute hats and mittens to children in need. If you would like to donate new children’s hats and mittens, please bring them to one of our donation boxes, located at the Canton Regional Chamber of Commerce, and other downtown Canton locations, between now and the Light Up event. Visit LightUpDowntown.com for a list of all donation locations. Light Up Downtown will run until 8:30 p.m. and will be held snow, rain or shine. There will be plenty of free parking, both on-street and in the Timken High School and Stark County District Library parking lots, as well as parking in various decks and lots throughout downtown for a nominal fee. This year’s Light Up event is chaired for the fourth year by Kayleigh Kriss, on-air personality for Mix 94.1, and a wonderful committee of dedicated volunteers. Our event sponsors include: Key Bank, AEP Ohio, along with the Aultman Health Foundation, Motorola, Kenan Advantage Group, H-P Products, Downtown Canton Special Improvement District, Shearer’s Foods, The Repository, Mix 94.1 and News-Talk 1480 WHBC AM, PPI Graphics, The Karcher Group and The City of Canton. Visit LightUpDowntown.com for a full schedule of events and more about Christopher Pop-In-Kins. For those looking to double the dose of downtown holiday hoopla, the Dec. 2 First Friday Cookies & Carols, will continue the holiday festivities downtown. Visit CantonFirstFriday.com for First Friday details. About Christopher Pop-In-Kins™ and Imaginatives® Christopher Pop-In-Kins, written and published in 1985 by Flora Johnson of Atwater, Ohio, is the award winning story of Santa's "very first Children's Elf." Imaginatives is the creative team behind Christopher Pop-In-Kins. Located in Alliance, Ohio, Imaginatives specializes in the development, marketing and distribution of children's books and toys. For more information, visit Christopher Pop-In-Kins online at www.ChristopherPopInKins.com.

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