Crisis Communications Seminar
7:30 to 10 a.m.
Stark County Safety Council Event
Join everyone at Canton Regional Chamber
222 Market Ave N
Questions? (330) 458-2070
Manage the Media and Control the Message
In today’s world of “gotcha” journalism, combined with YouTube, Facebook, Twitter and
other social media outlets, “managing the media” is a necessary skill set for executives as
well as government, education, healthcare and nonprofit officials.
You can’t afford to miss this crucial seminar with media expert Bruce Hennes. Bruce will
focus on a highly-strategic approach to communicating. In this seminar you will:
• Gain insight into what the media looks for in an interview
• Understand how and why the media’s objectives differ from the interviewee’s
• Learn how to effectively communicate your organization’s image, brand and perception