December AultCare Fast Break Breakfast
Digital Brand – You. Understand - Support - Amplify.
Shon Christy, Focal Point Social Media
Everyone understands the concept of a brand but often overlooks the brand that is most important - THEIR OWN! This presentation will explore your brand and how to leverage it in the social media universe to help you stand out and get the attention you deserve. You will walk away completely understanding the value of your digital brand, how to support it and how to amplify to the right audience.
With almost 20 years of marketing experience, Shon Christy has a passion for driving online buzz. Clients in the retail, consumer goods, service and healthcare industries have turned to Shon for his expertise in crafting strategic social media messaging that builds brands and garners ROI results. Shon serves as President of Focal Point Social Media, and his marketing portfolio includes well-known brands such as Bacardi, Jack Daniels, and Buffalo Wild Wings. His work has been featured in Inside Business; Smart Business; the Akron Beacon Journal; and the Young Professional Roadmap.