SEA Speaker Series Event: "Positioning Your Company"
Stark Entrepreneurship Alliance (SEA) will host its next educational event on Sept. 23 from 8-10 a.m. at The University Center, Kent State University at Stark. Dick Maggiore will speak about “Positioning Your Company.” Maggiore, president and CEO of Innis Maggiore, is Jack Trout’s most dedicated disciple. Trout is the “Father of Positioning” and Dick is the heir apparent. Inspired early in his career by Trout’s writings, Dick quickly came to appreciate that responsible advertising starts with positioning as its foundation. Dick’s steadfast commitment to the teachings of Trout has resulted in Innis Maggiore’s recognition today as the nation’s leading advertising agency in the practice of positioning. Jack Trout dedicated his recent book, In Search of the Obvious, to Dick Maggiore in recognition of the inspiration he provided. The cost of the event is $25. Register online at www.cantonsbdc.org; select the SEA Speaker Series tab. Visit www.starkentalliance.com for more information. This is the fifth event in a year-long speakers program by SEA.