November AultCare Fast Break Breakfast 2011
Sue Grabowski … Maximize Your Message To the Masses
No one knows your business better than you do. But do you know how to tell potential customers so they understand it, too? That’s how you create your “message” and it can be harder than it sounds. Join marketing communications guru, Sue Grabowski and her two decades of experience, as she explains common messaging pitfalls, how to avoid them, and why getting an outside perspective on what you do might be the best tool for explaining it to customers. Learn how to clarify the key messages of your business, stick to them, and successfully tell the masses how great you really are.