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CANTON, OH (Sept. 30, 2011) – The American Bus Association (ABA) recently announced that the Pro Football Hall of Fame Enshrinement Festival has been designated as one of the Top 100 Events in North America for 2012 by an experienced expert tourism industry selection committee. Inclusion in this Top 100 list indicates that the Enshrinement Festival offers excellent entertainment value to both tour groups and individual travelers from around the world, according to ABA. What began 30 years ago as a way for motorcoach operators to incorporate new product into their itineraries has grown to one of the most sought-after lists by travel professionals, motorcoach operators and the general public. “The attractiveness of the Pro Football Hall of Fame Enshrinement Festival as a don’t-miss entertainment value is only part of why its selection this year is such a distinction,” said Peter J. Pantuso, CTIS, ABA’s president and CEO. “The real news is that the Enshrinement Festival has been recognized as a potential magnet for tourism dollars, at a time when reenergizing domestic tourism is so important to our spirit and our economy. The honor gives you an important boost in visibility among professional tour planners.”

According to studies completed by researchers at The George Washington University and Dunham and Associates, one overnight visit by a motorcoach group can leave between $5,000 and $11,000 in a local destination’s economy. Those dollars are spent on lodging, meals, admissions, fees, shopping, souvenirs, services, and local taxes. Further, a 2005 comprehensive economic impact study commissioned jointly by the Canton Regional Chamber of Commerce, Pro Football Hall of Fame, and Canton/Stark County Convention and Visitors’ Bureau shows that the Enshrinement Festival annually produces a $31 million economic impact on the local area, and nearly $56 million on the State of Ohio. ABA’s 2012 Top 100 Events Selection Committee selected the Pro Football Hall of Fame Enshrinement Festival from hundreds of event nominations submitted by ABA members. Judges considered the event’s broad appeal, its accessibility to motorcoaches and skill at handling large groups, and a variety of other relevant criteria. The Enshrinement Festival also received this prestigious recognition in 1982, 1987, 2004, 2008, and 2010. The Top 100 Events list is available online at www.buses.org/News-Publications/Top-100, and further Enshrinement Festival information can be obtained at www.ProFootballHofef.com.

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