Stark County Safety Council Jan. Luncheon
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When It Hits the Fan - Crisis Management
Join us for the January Safety Council Luncheon featuring veteran crisis management and communications specialist Bruce Hennes (GlenOak ’72), from Hennes Communications. Bruce will explain how controversies today are tried in the Court of Public Opinion more often than in the Court of Law. News now breaks first on social media, with traditional media sweeping Twitter, Facebook, Instagram and YouTube for leads. Whether your company or organization is immersed in a sudden crisis or dealing with a hot-button issue, your news can easily “go viral” in moments. Since it takes a lifetime to build a reputation and only a few seconds to destroy one, “managing the message” is a necessary skill-set for business owners and their attorneys.
This fast-paced talk focuses on a highly strategic approach to communicating during a wide variety of situations, offering methods for establishing and maintaining “control of the message,” enabling you to move your message forward or mount a defense against a sudden onslaught from traditional or social media.