The Google Analytics Grand Tour: Your Roadmap to Collecting, Reporting and Analyzing Data for Your Business
The fifth session in the 2013-2014 Web Marketing Driver's Ed Workshop Series will focus on teaching you how to navigate Google Analytics and tailor your account to best fit your business's needs. No PowerPoint in this workshop! The session will be a live hands-on voyage into the darkest corners of this amazing tool. We promise you'll come out alive! You will learn: *How to find, organize and focus in on the data that is key to the success of your business. *How to create and customize Google Analytics goals, reports and other important data. *What levers to pull and which knobs to turn for better overall performance. *How to analyze Google Analytics reports for actionable insights.